If little Johnny thought Build-a-Bear had nothing for his tech-savvy toddler sensibilities, he'd better think again. The plush toy-seller has just launched a new high-tech store concept that it hopes will help re-engage children otherwise distracted with tablets, phones and game consoles. The new additions include a 55-inch interactive digital sign out front, with touchscreen and Kinect functionality, complete with unlockable content via barcodes.
Engadget , Build-a-bear's new store concept wants you to choose, love, stuff and fluff with high-tech (video), Build-a-bear's new store concept wants you to choose, love, stuff and fluff with high-tech (video)
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