Friday, February 24, 2012

Apple's iOS accounts for 35% of mobile ad impressions in January, passes Android

Apple's iOS accounts for 35% of mobile ad impressions in January, passes Android

. InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple's iOS mobile platform surged 12 points to surpass Google's Android operating system in North American ad impressions. Apple's share of 23.2% in October of 2011 increased to 35.3% in January, with Android losing 3.2% in the same time frame for a 32.7% share in January. Research in Motion's BlackBerry mobile platform dropped 8.9% from October to January to an 11.6% share.

Boy Genius Report, Apple's iOS accounts for 35% of mobile ad impressions in January, passes Android

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