Amazon purchased UK movie streaming site Lovefilm nearly two years ago and only now are the two showing some sign of integration. In order to make the app work on Kindle Fire and Kindle HD devices users have to link their Amazon and Lovefilm accounts, and from then on they can sign in with their Amazon credentials on the web or other devices. According to the FAQ posted to announce the switch, anyone that isn't rocking a Kindle but wants to login with their Amazon info anyway will be able to eventually, just not yet.
Engadget , Lovefilm to start letting users log in with their Amazon info, Kindle owners are up first, Lovefilm to start letting users log in with their Amazon info, Kindle owners are up first
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