While there are cameras that are quite popular in the consumer market as well as in professional circles, there are others that are also popular in their own niche. Leica, for example, are more popular in a market that serious photographers mostly occupy rather than the typical consumer of electronic gadgets. That is why it might not be a well-known brand apart from those avid enthusiasts of photography. It is for this type of market that Leica tries to come up with newer models such as its new Leica V-Lux 3 Digital Camera.
Gadget.com, Leica V-Lux 3 Digital Camera
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