![NPD: iOS Accounted for 43% of Sales in Q4, But First-Time Smartphone Buyers Chose Android [US]](http://www.wareground.com/images/400/npd_ios_accounted_for_43_of_sales_in_q4_but_first_time_smartphone_buyers_chose_android_us.jpg "NPD: iOS Accounted for 43% of Sales in Q4, But First-Time Smartphone Buyers Chose Android [US]")
NPD have released their US smartphone figures for the fourth quarter of 2011. As you’d expect, Android didn’t give up the lead but iOS did come close to taking the crown for that quarter. They grabbed 43% of the share compared to Android’s 48%. These numbers, of course, were due largely in part to the launch of the iPhone 4S and subsequent price drops on previous versions of the phone.
First time buyers preferred Android over iOS, however, with 57% of those folks choosing the former over 34% choosing the latter.
Android Phone, NPD: iOS Accounted for 43% of Sales in Q4, But First-Time Smartphone Buyers Chose Android [US]
No comments:
Post a Comment