"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant.
If you've been reading De Lorenzo's stuff for any length of time, you've probably heard all this before, many, many times.
Autoblog, Autoextremist offers up unvarnished Brand Image Meter
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