Location-based advertising isn't new. After all, Google uses it to some extent but now according to reports, it seems that Facebook could be considering something similar as well. This was confirmed by Carolyn Everson, Facebook's VP of Global Marketing Solutions who was quoted as saying (via Bloomberg), “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers.
Ubergizmo , Location-based mobile ads currently tested by Facebook, Location-based mobile ads currently tested by Facebook
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