Iovine, Chou and Dre. Two of these men just got a lot richer. Photo HTC/Christopher Polk. Cellphone and tablet maker HTC has bought half of the headphone company Beats by Dre. HTC has purportedly paid $300 million for a 51% share of the company. New products integrating “Beats technology” will begin to appear this fall.
And apart from that, we know very little. The almost 500-word long press release rambles on with only a few nuggets of information hidden within the corporate mutterings. It looks like HTC is really only buying Dre and Jimmy Iovine's brand to be slapped on its cellphones to attract the youth market.
Gadget Lab, Dre Sells Out to HTC for $300 Million
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