Foursquare Features “Promoted Updates”

On top of Foursquare's latest update, the check-in app has launched “Promoted Updates,” which is their way of allowing businesses to advertise within the app. It works like Twitter's promoted tweets, wherein the user will see certain brands on the top of listings in Foursquare's Explore section. Foursquare execs explained that Promoted Updates will not be about senseless ad exposure. “This isn't a display ad for an upcoming summer movie,” product manager Noah Weiss said in an interview.

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