Thursday, January 24, 2013

DOT sued over legality of digital billboards

DOT sued over legality of digital billboards

Tired of seeing those bright, digital billboards on the side of the road while driving (especially at night). Well so is a group called Scenic America that recently filed a lawsuit in an attempt to get the Federal Highway Administration to reverse a 2007 ruling that allowed these billboards to pop up along US roadways since. The advantage of digital billboards is that companies can sell multiple advertisements that change frequently, and it's this part of the billboards that are at the heart of this debate.

Autoblog , DOT sued over legality of digital billboards , DOT sued over legality of digital billboards

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