Euro RSCG London creates Citroën DS4 sponsorship campaign for Sky One's 'An Idiot Abroad'

Euro RSCG London has created a series of tongue-in-cheek idents to support the launch of the Citroën DS4 in the UK. Directed by Richard Ayoade of Moxie Pictures - from 'The IT Crowd' and director of recent critically acclaimed debut feature film 'Submarine', the campaign sponsors Sky's second series of 'An Idiot Abroad'.The new Citroën DS4 is positioned as a challenge to the family car status quo and targets a more adventurous car buyer. The idents feature a nosey neighbour, who clearly doesn't get out much, commenting on the family and their car next door.

Press Release Distribution, Euro RSCG London creates Citroën DS4 sponsorship campaign for Sky One's 'An Idiot Abroad'