Saturday, September 24, 2011

Cricket takes a great leap forward, expands footprint with a little help from retail friends

Cricket takes a great leap forward, expands footprint with a little help from retail friends

After inking a wholesale spectrum agreement with Sprint last year, Leap's going for broke and rolling its "value-driven" Cricket service out nationwide on September 25th. The expansion includes a sprinkling of Walmart stores, Dollar General and even cable-shopping channel HSN, but the majority of its new reach will come from a partnership with Best Buy. In addition to offering monthly plans for dumb and smartphones alike, the MVNO's also serving up specific Muve Music service packages to play nice with three upcoming handsets.

Engadget, Cricket takes a great leap forward, expands footprint with a little help from retail friends

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