Video billboards are nothing new, but a video on a moving car that's blaring music. Now that's something that will catch your attention – especially if you're driving alongside it in the streets of London. That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media.
Autoblog , Mini Art Beat is a loud, driving social media billboard, Mini Art Beat is a loud, driving social media billboard
No comments:
Post a Comment